Resident peevish over mouldy bread

2018-01-25 06:00
A Jeffreys Bay shopper was left disgusted after realising the bread he had just bought was mouldy.          Photo:MONIQUE BASSON

A Jeffreys Bay shopper was left disgusted after realising the bread he had just bought was mouldy. Photo:MONIQUE BASSON

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

A Jeffreys Bay shopper was left disgusted af-ter realising the bread he had just bought was mouldy - and this was not the first time.

According to an irate Arno Crous, he purchased an 800g Sasko Low GI Whole Wheat Brown Dumpy bread at a leading supermarket on January 11 - two days before the expiry date, only to discover that the bread is mouldy on his arrival home.

“This is not the first time,” says Crous. “I have been experiencing this problem for more than two years.

“Initially we just dumped the bread as it was too much of an inconvenience to return the bread to the supermarket.

“I then decided to complain to Pioneer Foods directly. They apologised for the inconvenience caused and included some vouchers.”

However, according to Crous, this does not compensate for the inconvenience caused and travel time and cost to the store and back.

“A permanent and workable solution must be found,” he says.

Pioneer Foods Group Manager Communications Deborah-Ann Sharwood says, “The product in question is produced from a higher moisture content batter dough.

“Whilst this differentiates the product from other every day conventional dough bread in terms of texture, the higher water content increases the risk of mould growth - especially in periods of high heat.”

According to Sharwood, the Dumpy pro-ducts are manufactured in Cape Town and have to travel all the way to the Eastern Cape. “The product could therefore be exposed to excessive heat en route, at the retail store or even at the consumer’s home, which unfortunately may result in mould before expiry date. We therefore advise consumers through communication on the back of the pack, to store the bread in a cool dry place and that this type of product is also suitable for freezing. Store the whole loaf, or even slices that can then be thawed later as required.

“It goes without saying that Pioneer Foods would never want to disappoint a customer or consumer. If any of our products do, howe-ver, not live up to expectation, we would greatly value such feedback through contacting our consumer care service on 0800 2212 360 or consumercare@pioneerfoods.co.za. This will not only enable correction of the unfortunate experience as best as possible, but also provide valuable information in order to prevent a repeat occurrence in future.”

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

Inside News24

 
/News
Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.