Resident peevish over mouldy bread

2018-01-25 06:00
A Jeffreys Bay shopper was left disgusted after realising the bread he had just bought was mouldy.          Photo:MONIQUE BASSON

A Jeffreys Bay shopper was left disgusted after realising the bread he had just bought was mouldy. Photo:MONIQUE BASSON

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A Jeffreys Bay shopper was left disgusted af-ter realising the bread he had just bought was mouldy - and this was not the first time.

According to an irate Arno Crous, he purchased an 800g Sasko Low GI Whole Wheat Brown Dumpy bread at a leading supermarket on January 11 - two days before the expiry date, only to discover that the bread is mouldy on his arrival home.

“This is not the first time,” says Crous. “I have been experiencing this problem for more than two years.

“Initially we just dumped the bread as it was too much of an inconvenience to return the bread to the supermarket.

“I then decided to complain to Pioneer Foods directly. They apologised for the inconvenience caused and included some vouchers.”

However, according to Crous, this does not compensate for the inconvenience caused and travel time and cost to the store and back.

“A permanent and workable solution must be found,” he says.

Pioneer Foods Group Manager Communications Deborah-Ann Sharwood says, “The product in question is produced from a higher moisture content batter dough.

“Whilst this differentiates the product from other every day conventional dough bread in terms of texture, the higher water content increases the risk of mould growth - especially in periods of high heat.”

According to Sharwood, the Dumpy pro-ducts are manufactured in Cape Town and have to travel all the way to the Eastern Cape. “The product could therefore be exposed to excessive heat en route, at the retail store or even at the consumer’s home, which unfortunately may result in mould before expiry date. We therefore advise consumers through communication on the back of the pack, to store the bread in a cool dry place and that this type of product is also suitable for freezing. Store the whole loaf, or even slices that can then be thawed later as required.

“It goes without saying that Pioneer Foods would never want to disappoint a customer or consumer. If any of our products do, howe-ver, not live up to expectation, we would greatly value such feedback through contacting our consumer care service on 0800 2212 360 or This will not only enable correction of the unfortunate experience as best as possible, but also provide valuable information in order to prevent a repeat occurrence in future.”


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