THE idea was like a burst of sunshine on the waves.Honey Shield, a natural sun mask, was born as a brand on the beach in Jeffreys Bay, South Africa, when two lifelong school surfer friends reunited after two decades. Last year, the inventor of the organic product wore Honey Shield in the water during his surf trip. The non-toxic sun mask intrigued his surf buddy.Eco and reef friendly, total mask from the sun, waterproof cover for acne, tattoos and small cuts or grazes, all natural content, skin colours, this shield has an 18-month shelf-life. It smells great and you can even taste it.Surfer friend suggested they sell Honey Shield commercially.A brand was born from two people who have spent most of their lives near the ocean - surfing, fishing, windsurfing, swimming, kitesurfing - a lifestyle impelling them to tune into nature’s rhythm.Beekeeping and organic farming were a natural progression for the inventor who found that sunscreens with conventional ingredients caused irritation, burnt his eyes, was potentially toxic, tasted terrible and did not last.Perfected after five years, Honey Shield has honest, natural ingredients like honey, beeswax and coconut oil, which means a product with qualities every sun-seeker and wave-rider will appreciate. Honey Shield proudly points out that all their current staff are surfers.Contact 082 904 9933 for Honey Shield.