Swim event to atract the best

2017-02-16 06:01
Local swimmers Michell Strydom (5km and 3km), Amica de Jager (10km and 5km) and Chané de Jager (5km and 3km) is set to compete at the 2017 South African Open Water Swimming Nationals at Marina Martinique on March 4 and 5. Photo: SUPPLIED

Local swimmers Michell Strydom (5km and 3km), Amica de Jager (10km and 5km) and Chané de Jager (5km and 3km) is set to compete at the 2017 South African Open Water Swimming Nationals at Marina Martinique on March 4 and 5. Photo: SUPPLIED

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Continued from page 1

“IF we assume that each swimmer will be accompanied by at least one other person then the calculation is based on 600 persons staying for two nights. This will amount to a direct spend of R1.6 million for accommodation, food, beverages, entertainment and transport,” says Myles.

“The event should attract locals, as well as outsiders. If the event attracted only 2 000 spectators who stayed overnight for two nights then this would inject an additional R5.4 million in the local economy.”

According to Myles, the total direct spend of swimmers, partners, followers and spectators could amount to about R7 million.

Myles says if the event is covered by TV and multi-media, the media coverage for this event can amount to an R7 million.

“So, this two-day national swimming event could have an economic impact of about R14 million,” he says.

“This is speculative, because you need hard facts to be accurate. However, it is a reasonable estimate.”

Kouga Executive Mayor Elza van Lingen says, “being chosen to host the event is a real feather in the cap for Jeffreys Bay and the Marina Martinique in particular.

“We are especially proud that it is one of our own, Councillor Brenton Williams, who has been instrumental in establishing the Marina as one of the top open-water swimming venues in the country.

“Events of this nature are good for the local economy because they draw visitors who spend money at local businesses, be it on accommodation establishments, restaurants or retail. It is also a wonderful opportunity to market the area, which is critical if we are to grow the local Tourism industry and facilitate the creation of Tourism-related jobs.”

There will be a food market for all the hungry swimmers, parents and spectators.

NEXT ON NEWS24X

Inside News24

 

Matric Results are coming soon!

Notify me when results become available

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

/News
Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.