Continued from page 1“IF we assume that each swimmer will be accompanied by at least one other person then the calculation is based on 600 persons staying for two nights. This will amount to a direct spend of R1.6 million for accommodation, food, beverages, entertainment and transport,” says Myles.“The event should attract locals, as well as outsiders. If the event attracted only 2 000 spectators who stayed overnight for two nights then this would inject an additional R5.4 million in the local economy.”According to Myles, the total direct spend of swimmers, partners, followers and spectators could amount to about R7 million. Myles says if the event is covered by TV and multi-media, the media coverage for this event can amount to an R7 million. “So, this two-day national swimming event could have an economic impact of about R14 million,” he says. “This is speculative, because you need hard facts to be accurate. However, it is a reasonable estimate.” Kouga Executive Mayor Elza van Lingen says, “being chosen to host the event is a real feather in the cap for Jeffreys Bay and the Marina Martinique in particular.“We are especially proud that it is one of our own, Councillor Brenton Williams, who has been instrumental in establishing the Marina as one of the top open-water swimming venues in the country.“Events of this nature are good for the local economy because they draw visitors who spend money at local businesses, be it on accommodation establishments, restaurants or retail. It is also a wonderful opportunity to market the area, which is critical if we are to grow the local Tourism industry and facilitate the creation of Tourism-related jobs.”There will be a food market for all the hungry swimmers, parents and spectators.