Make your five cents work

2015-08-12 06:00
PHOTO: jonathan burton

Business World members (front, from left) Hannah Ram, Leana Malgas, Thobeka Shange, and (back) Nozuko Mzolo (left) and Shane Taylor.

PHOTO: jonathan burton Business World members (front, from left) Hannah Ram, Leana Malgas, Thobeka Shange, and (back) Nozuko Mzolo (left) and Shane Taylor.

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BUSINESS World Development Trust’s five-cent drive has been given a breath of new life by the entrepreneurship and management programme students at the foundation who seized the opportunity to run with the project.

In 2012, when the project was initially launched, Stacey Francis, Business World CEO, said they had developed the project to turn something that people often throw away, the five cent coin, into something worthwhile.

At that time it began with a few members of the trust telling friends and family to start collecting five cent coins and interested parties and businesses made their contribution.

Their goal was to collect five cents that would amount to enough to pay for 62 bursaries for those in need.

The idea was introduced to the financial literacy association, started by then MEC Ina Cronjé, and gained momentum and support from the mayor’s office, including municipalities, treasury and the Department of Legislature. To date they have only raised R20 000 after the project lost steam over the past three years.

“In 2015 we introduced the project to our current students who have been sponsored learnerships from several companies. They seized the opportunity to run with the project and their view was that Business World gave them the opportunity to study at no cost to them so were happy to pay it forward and assist in the fund-raising efforts to give other youth the opportunity for free education,” said Francis.

One of the students, Thobeka Shange, said she was able to promote the drive on a local radio station and now has a slot on the station every Saturday.

“This is a dream come true because I am an aspiring deejay. I will put every bit of energy into the five-cent drive to be able to give somebody else the same learning experience from Business World,” she said.

Tashe Fortuin shared the sentiments saying she was grateful to Business World for the opportunities that others are not fortunate to have.

“Being unemployed is very stressful. I am grateful for the opportunity to learn entrepreneurship and get exposure in the business industry. The five-cent drive project enables me to assist someone else to get the opportunity to being educated and is something I am happy to be a part of.”

The Business World Development Trust aims to raise R1 million in five cent coins, so to find out more about the five-cent drive, or to make a contribution, contact the Business World offices at 033 342 2844 or visit it at 369 Chief Albert Luthuli Street

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