Bakery launches new packaging

2019-11-27 06:01
Albany Bakeries Pietermaritzburg General Manager Andre Grobler at the launch of the new tamper-proof packaging. PHOTO: NTANDOYENKOSI DLAMINI

Albany Bakeries Pietermaritzburg General Manager Andre Grobler at the launch of the new tamper-proof packaging. PHOTO: NTANDOYENKOSI DLAMINI

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

IN a bid to introduce something new to give consumers better peace of mind, Albany Bakeries launched their new tamper-proof packaging for all their loaves in Pietermaritzburg last week.

PMB Albany Bakeries General Manager Andre Grobler said they are always looking at ways to improve their packaging.

“This innovation adds to the brand promise,” said Grobler, who emphasised that, through this packaging, the bakery can guarantee the integrity of products by providing a laser heat seal.

He added that the tamper-proof packaging will provide an additional level of comfort to their consumers when they are buying the bread packs.

“Quality and freshness are our key brand values. We are delighted to [introduce] this packaging solution to our consumers to ensure that the loaves they are buying are not compromised in any way,” said Grobler.

The new packaging includes a yellow “new tamper-proof seal” image so that consumers can easily recognise the secure packs.

The tamper-proof bread bag is the first in South Africa and uses laser-seal technology to ensure bread is sealed all the way from the bakery to the consumer.

The launch of the new packaging also included a tour of the bakery, during which Grobler explained that the new packaging required changes at the bakery, stating that 68 machines were set aside to manage this innovation.

“Albany Bakeries has proven to be leaders in innovation, long-lasting freshness, great taste, and superior quality products.

“Innovation is not only defined by putting out new devices, ideas or methods, but also by the process of uncovering new ways to do things that have existing processes,”said Grobler, who added that it can also refer to modifying business models and adapting to changes to achieve better products and services.

Furthermore, he said that, for more than 49 years, the bakery’s superior quality and freshness has been helping South African families express their love.

“The tamper-proof logo on all packs; including Best of Both white bread, Superior brown and white bread; are already available country wide,”said Grobler.

NEXT ON NEWS24X

Inside News24

 

Matric Results are coming soon!

Notify me when results become available

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

/News
Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.