Battery Centre unveils new look

2018-12-05 06:00

SOUTH Africa’s most trusted battery specialists, Battery Centre, has unveiled its new look, revolutionising the next step in the brand’s journey. The extensive rebrand is now being rolled out nationwide, building on their brand identity and proud South African heritage.

Since its inception in 1969, Battery Centre has evolved into a fully-fledged retail battery powerhouse, fuelling industries with innovative technology and placing the customer at the heart of the company.

The first Battery Centre opened its doors in Bloemfontein in 1969 to distribute batteries manufactured by First National Battery. By adding Battery Centre to the family decades ago, First National Battery created the first battery retail powerhouse on the continent. The brand became so popular it was franchised in 1976. Today, there are 150 Battery Centres nationwide.

“We have come a long way since we first opened our doors in Bloemfontein nearly 50 years ago,” says Andrew Webb, Marketing Director. “Being the largest battery fitment powerhouse with more than 150 stores nationwide, we needed our brand identity to take us to the next level without detracting from our rich, iconic heritage.”

The brand’s new look is noticeably different from competitors, in the same way that their values are markedly different from the industry it operates in. The brand is synonymous with outstanding service and a 24 or 36-month nationwide warranty that motorists can trust and depend on.

Battery Centre is the largest fitment network in the country, meaning motorists can speak to their trusted battery specialists wherever they are for all their battery needs.

With this new chapter in Battery Centre’s journey, the brand is now poised to take its equity and heritage to the next level. Watch this space. —Supplied.


Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts

Jobs in Cape Town [change area]

Jobs in Western Cape region

SQL Reporter

Cape Town
Communicate Cape Town IT
R10 000.00 - R12 000.00 Per Month

Reporting Accountant

Cape Town
Network Finance Professional / Prudential
R310 000.00 - R360 000.00 Per Year

HSE Manager

Cape Town
Tumaini Consulting
R550 000.00 - R650 000.00 Per Year

Property [change area]

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.