Black Friday frenzy

2019-12-11 06:01

IN good times and bad times, business misses not a single opportunity to boost sales and make money.

Besides the usual sales during the course of the year, such as month-end specials, promotional sales and end-of-season clearance sales, there’s Easter, Mother’s Day, Fathers’ Day, the festive celebrations of Eid and Diwali and, of course, the big one at the end of the year, Christmas — all of which business uses to maximise sales and profits.

And now there’s Black Friday, a day that is dedicated to the worship of consumerism.

After thanking the Lord for their wonderful country and lifestyle, Americans gorged themselves on food and drink — they ate 46 million turkeys and drank millions of litres of beer — on Thanksgiving Day and then went on a frenzied buying spree on Black Friday.

An estimated 160 million Americans were driven by this crazy shopping madness. It’s a clever idea that was thought up by business to boost sales and profits before Christmas in the world’s biggest economy.

And like Coke and McDonald’s, this American gimmick has spread like wildfire around the world.

Consumers are bombarded with advertisements and made to feel guilty if they do not rush into the stores to grab once-in-a-lifetime bargains, many of which they really do not need.

Such a stampede we have never seen before, not even on the Maasai Mara!

Buy, devour, drink and waste!

What a materialistic world this has become.

Even religion has become big business.

T. MARKANDAN

Kloof

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