Bringing colour to SA’s pop scene

2017-01-11 06:01
Deme (right) and Niqi Harris of DéMonique have recently released the music video for their latest single, Break The floor. PHOTO: file

Deme (right) and Niqi Harris of DéMonique have recently released the music video for their latest single, Break The floor. PHOTO: file

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PIETERMARITZBURG pop duo DéMonique - with sisters Deme and Niqi Harris - grew from humble beginnings to achieve a wealth of accolades in the South African music industry.

Born and raised in Northdale, their accomplishments over the years include being the opening act for international stars Pitbull, Jay Sean and Fat Man Scoop, establishing the DéMonique “Wow! I Feel Great” Campaign aimed at empowering youth, and recently releasing a music video for their latest hit track, Break The Floor.

“We started singing at school festivals and concerts, and realised that we wanted to make careers out of singing,” they said.

The Raisethorpe Secondary School matriculants, who now live in Gauteng, have released two albums so far - Ain’t That Innocent and First & Foremost.

Their latest offering, Break The Floor - inspired by the dance genre - is available for download on all online music stores.

“We figured that SA was missing this particular kind of sound and wanted to give them something to get their feel-good twerk on. So our manager, Cheryl, and directors Cheryl and Colin of our label Testo Records, got us into studio with Mangray Music to create our pop-trap influenced single Break The Floor,” said the duo.

“It is a feel-good song that will get you on your feet. Anybody who considers themselves fun, trendy or young at heart will have this track on their playlist.

“We love the reaction we get from our audiences when performing this track. We had an absolute blast shooting the totally lit music vid with KaCube Creatives - and you can catch it on Planet TV, Trace and more,” they added.

Apart from a busy schedule including gigs, interviews, appearances and finding time to holiday with friends and family, DéMonique have dedicated many hours to completing their album that will drop later this year.

“We are so totally stoked about our next single, titled You and Me, produced by Universal Music’s award-winning hit producer Donovan Da Don Leon, to be released shortly. So many songs are written about break-ups - this single focuses solely on the best times in a new relationship with your bae. Can’t wait for the fans to hear this one!”

Shake It was the first song DéMonique performed, at the East Coast Radio Beach Africa Festival a few years ago, and it became a hit. They are reinventing their music - transitioning from RnB and pop to dance music.

“Our mission is to win the hearts of people one song at a time, and to literally bring colour to the SA music scene, while inspiring the youth with our unique brand of fresh, fun and exciting entertainment.”

The sisters have pursued their dream while conveying the message that where you come from should not determine where you aim to go.

“Success is a choice,” they said, adding: “Music is the biggest part of who we are and we don’t know life without it.”

This year DéMonique aim to tour Africa and abroad. “People always ask us what motivates us when things get tough, it’s those people - we call them friends, not fans - who eagerly await what’s next from DéMonique … this is what drives us.

“We always like to leave people with this message: we don’t follow our dreams, we chase them — that’s the reason we’re working with some of the best in the industry today, and if you do the same, you will achieve the same.”

For more information about DéMonique’s upcoming gigs and music releases, keep up with them on social platforms.

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