CONSTRUCTION materials group AfriSam launched the Ima Nathi Soccer Development Programme in association with the South African Football Association (SAFA) and Msunduzi Local Football Association at the Northdale Stadium last Wednesday. In celebration of the launch, community members were invited.Ima Nathi is a SAFA coaching programme being implemented by the SAFA regions at Local Football Associations (LFAs) across the country.The focus of the programme is to train coaches to develop players — both boys and girls — between the ages of six and 18 years old. AfriSam CEO Rob Wessels said: “AfriSam is proud to join as a sponsor of the Ima Nathi programme that will provide the foundation of tomorrow’s skilled South African footballers. “Together, we are building our nation’s football skills from the grass-roots level up,” said Wessels, adding that with AfriSam’s construction Materials plants operating in the same community as the Msunduzi LFA, it was a natural choice for AfriSam to provide its support to this specific LFA. Furthermore, Wessels said the Ima Nathi programme will provide coaches from the Msunduzi LFA with the necessary skills and knowledge to train local football teams. He added that the coaches will in turn train the area’s young, aspirant footballers; keeping them off the streets. While training, players will learn invaluable skills such as leadership, hard work, self-discipline, and social skills. Concluding, Wessels said one of AfriSam’s corporate social responsibility focus areas is youth development.