HOYT Model Management and the CANSA Pietermaritzburg will be hosting a cancer awareness campaign at Voortrekker High School on September 30. The campaign, called “colours of cancer”, teaches people about the different types of cancer and how those with cancer can be assisted. The money that will be raised at the campaign will go to cancer sufferers, including children.Clive Hadebe from Hoyt Model Management said they decided to do this campaign because they feel there is a lack of awareness and engagement about various cancers and said the campaign will be an annual event. “We decided the best way to assist is to create an ongoing awareness campaign, where young and old can share their difficulties, get expert assistance and look at the alternative medical avenues for managing their cancer,” he said. The campaign will start at 1pm with a CANSA expo running until 4pm. There will be a fashion show and a mini-concert from 6pm to 9pm t where artists will perform.Bruce Kenneth from CANSA said money raised at the expo will help them to run support groups and provide counselling and information on cancer and cancer treatment for people with cancer and their families.“Due to the fact that so many of our services are free, it is a struggle every month to keep on providing these services. This money will contribute to the sustainability of our work,” he said. Kenneth said there is not enough awareness about the factors in their lifestyle and environment that can increase people’s risk of developing cancer.“A lot of our work involves educating people about cancer risk reduction, but it is very difficult to get people to change their behaviour. “However, we see many people make lifestyle changes once they, or a family member, has been diagnosed with cancer. We just wish people would do this earlier.”He said one in four people in South Africa are affected by cancer in some way, and it is predicted that the rate of cancer will continue to increase.