THERE has been drastic change in the growth rate of industry landscapes. Many industries that have had success in the past naturally led to graduates flocking to the relative sector, however, graduates now find themselves struggling for employment. These sectors have become saturated yet many people have not realised the shift and are still studying towards redundant fields. Change agents such as technology incorporating both the internet and mobile devices are some of the contributors that have down-scaled such fields by offering more efficient and effective ways of completing certain tasks. The same technologies, however, have also created vast opportunities and have stimulated a boom in certain sectors. The media sector has become the centre of all industries. McDonalds could not sell a burger and Toyota cannot sell a car without the support of the media sector, from the radio jingle “I’m loving it” to TV ads, billboards and magazines and online interactive websites allowing you to customise and virtually experience the product. The media sector is responsible for all of these activities. Almost all industries that sell or promote a product are dependent on the media sector. This industry can stand on its own as has the entertainment sector. The Sector of Education and Training Authorities conduct annual surveys that indicate the skills demand by industries through workplace skills plans and annual training reports. The growth in the media and communications sector has been hugely highlighted and recognised as “scares and critical skills”. It is concerning that young graduates may not be aware of the opportunities that exist within the creative media and communications sector especially if they have a passion for it. Nothing is more depressing than allowing a young mind to be imprisoned in a redundant task oriented system for the next 30 years only to be replaced by an app.They would like to invite prospective pupils and parents to attend the Creative Arts College Open Day, which provides insight into fields such as film, music, journalism, graphic design, animation, fashion, performing arts and similar. The open day gives pupils the opportunity of touring the facility and interacting with industry professionals supported by a wealth of information including the requirements, approach, expectations, scope and opportunities. Creative Arts College hosts its open day on Saturday, September 30 starting at 9am at 157 Victoria Road. Pupils may commence registration immediately to secure their place. If you would like a career in the creative, media and communications sector then visiting the Creative Arts College will be the smart thing to do. No RSVP required, however, if you require more information, call 081 589 1088 or 031 301 3313 (DBN) or 033 342 2720 (PMB).