CAR dealership Key PMB visited the RivLife Crèche last Tuesday, October 2, for their annual charity initiative.At the ceremony Key PMB representatives handed over a cheque worth R8 500 to the management of the crèche.Key parts director Vish Padayachee said the official launch of the Key Cares Foundation began on the dealership’s 33rd birthday on September 2, 2006. He explained that each director was then tasked with nominating a charity or beneficiary organisation of their choice. “This had to be meaningful to the director, their team members and being relevant to the community in which their particular business unit operated,” said Padayachee.He added that he nominated RivLife Community Centre because it’s a multi-faceted community centre representing the social reconstruction and development programme of River of Life Christian Ministries (ROLCM). “I am a member of this organisation and it gives me the added advantage of knowing its operations and needs. Our relationship goes back as far as 2009,” said Padayachee.Furthermore, he said a cheque is handed over annually based on the net operating profit of Key Pietermaritzburg. “We have had some fun-filled excursions with the children but this year we chose to give the kiddies a treat and a fun party,” he said.In conclusion, Padayachee said: “Being able to serve others in need has a great impact on our business. Thank you to the staff of Key and the Rivlife Community Centre for arranging and attending this momentous occasion. “We thank Mr Dale Southern, the chairperson of the Key Foundation as always availing himself to be with us.”Children at the event were also treated to lunch and entertainment from a clown who did lots of tricks and left them with balloon animals.Serusha Pillay, programme officer of the RivLife Community Centre, said the centre was proud to have partnered with Key who is a chief contributor towards the social upliftment of our communities. “The handover took place on a significant day for RivLife as it celebrates its 25th anniversary. As we spent the morning reflecting on the journey that our church and organisation have walked, we are grateful for individuals and businesses who form an integral part of our narrative towards ‘reaching, resourcing and reforming’ those around us,” said Pillay.He added that the children at the RivLife Crèche thoroughly enjoyed being treated to a day of fun and laughter. “These moments are both precious and defining for them, as many of them come from impoverished communities where neglect is not uncommon,” said Pillay.