THE annual Welcome to Key function will take place today, 15 February at the Key Pietermaritzburg dealership and staff and dealers are looking forward to meeting potential clients.Started 43 years ago, the Welcome to Key has always been a cornerstone of Key’s commitment to maintaining close relationships with all their customers. Every 90 days Key holds a “Welcome to Key” customer evening where we invite all customers who purchased a car from that quarter to attend a celebration of these new relationships.The Welcome to Key evening has always enjoyed some success as it is not only a meet-and-greet for the full Pietermaritzburg team for new customers, but it also tries to have some fun built in from local entertainers to lucky draws, and of course, the great food and refreshments. Also involved in the evening are presentations on new products that we have, giving an idea to our new customers what product to purchase next. Key encourages its recent customers to attend this great introduction to the Key family, get to know all the various people and teams who will look after you and your transport needs and hopefully make a few friends in the process. This event is also a great networking opportunity for local business owners, who are already customers at Key, to come through and meet others. - Supplied.