Local artist builds his own studio

2019-05-01 06:01
Althaaf Junior Sheik in his studio in Northdale.PHOTO: supplied

Althaaf Junior Sheik in his studio in Northdale.PHOTO: supplied

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INSTEAD of sitting back and complaining about the lack of platforms that Pietermaritzburg had to offer up-and-coming artists, Althaaf Sheik, better known as “Junior”, used this as an opportunity to build himself his very own recording studio in the hopes of one day becoming a world-renowned producer.

Starting of with rap and slam poetry as a way of letting of steam and venting, Junior quickly found that there were no options for him to record and decided to begin recording himself.

“Back then I made use of what I could afford at the time. Using an old, busted computer, free downloaded software and a singstar mic meant for a Playstation 2, I began recording not knowing fully how things worked or what needed to be done,” said Junior.

Junior then went on to study sound engineering at the Creative Arts College where he received his diploma in sound engineering, never thinking that one day he would become a producer.

“I am an artist as well, and over the years have produced my own music as well.

“I have worked with and still work with some of Pietermaritzburg’s most talents artists and have signed a few of these artists to my record label called New Era Records (NER),” said Junior.

After realising that his label was growing, Junior decided to open his own studio in Northdale which he shares with DJ Bhavistro.

The studio is a fully functional recording studio where Junior welcomes any new artists who are trying to find a platform for their trade.

“These raw, unfiltered sounds that come in keep me going and get my mind working, making me want to challenge myself musically,” said Junior, who is influenced by many of the young artists he works with, as well as international acts such as Noah “40”, who works for Drake and Metro Boomin.


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