Municipality to ‘revive tourism’ in Msunduzi

2016-09-28 06:00
PHOTO: nokuthula khanyile At the Tourism Month celebrations launch (from left) Dumisani Mhlongo (MPTA director), Lungelo Sithole, Nomvelo Mngadi (Arts and Culture), Thobeka Mafumbatha (Msunduzi communications manager), Sipho Zimu and Bongani Mhlongo (O33 Lifestyle).

PHOTO: nokuthula khanyile At the Tourism Month celebrations launch (from left) Dumisani Mhlongo (MPTA director), Lungelo Sithole, Nomvelo Mngadi (Arts and Culture), Thobeka Mafumbatha (Msunduzi communications manager), Sipho Zimu and Bongani Mhlongo (O33 Lifestyle).

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IN a bid to revive tourism in Msunduzi, the Msunduzi Pietermaritzburg Tourism Association (MPTA) will host a series of events aimed at promoting Pietermaritzburg as a destination of choice.

This was revealed during a media launch at the Carbineers Garden outside city hall last Friday to mark Tourism Month.

This year’s theme, in line with World Tourism Day on 27 September, is “Tourism for all” and MPTA has localised the theme to encourage people to embark on leisure activities locally.

Speaking at the launch, Msunduzi Municipality communications manager Thobeka Mafumbatha said this year they want to encourage domestic tourism.

“We want to encourage South Africans to explore their own country. Let’s start appreciating tourism in our own areas, take a step and move out of your comfort zone. Domestic tourism is just as important for the economy. We want local people to discover the diverse offerings available locally and benefit from them, take a shot left, you will not regret it,” she said.

Mafumbatha said MPTA will provide a platform to small, often informal businesses that struggle to tap into the broader tourist market-share, and give them an opportunity to showcase their ability.

Tourism Month celebrations began with a Shisanyama event on Sunday at 033 Lifestyle in conjunction with Tourism KZN aimed at showcasing township tourism experiences.

Bongani Mhlongo from 033 Lifestyle said it was time for Pietermaritzburg to tap into township tourism.

“Township tourism is growing in places like Soweto, Umlazi and Langa in Cape Town. We are also fortunate in that we have a rich city and there is a lot to be explored. We all need to play our role in ensuring we make it as big as it is in Soweto or Umlazi,” he said.

Mhlongo said tourism plays an integral part in alleviating poverty and unemployment.

On 23 September Msunduzi tourism will host Tourism Month celebrations from 10am to 4pm at the Carbineers Garden.

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