New CEO at Sunflower Fund

2016-03-16 06:00
PHOTO: supplied Alana James is the new chief executive officer of The Sunflower Fund.

PHOTO: supplied Alana James is the new chief executive officer of The Sunflower Fund.

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

THE Sunflower Fund enters a new era with the appointment of new chief executive officer, Alana James, bringing a wealth of experience, global insight and an exciting new operational plan for the organisation.

“I am delighted to play a part in the ongoing success of The Sunflower Fund. I’m excited to walk this road with staff, patients and board members,” said James.

She added that one of the most exciting elements of heading the new organisational strategy has been the shift in focus to community.

“The diagnosis of a dread disease like leukaemia is not only devastating to the individual, but is equally traumatising for family, friends and colleagues. It leaves no one untouched and our job is to reach out to this community, supporting it the best way we know how, through our expertise in increasing donor numbers for the South African Bone Marrow Registry,” she said.

With this in mind, The Sunflower Fund is debuting its new tag line “Hope Begins with You”, reflecting the mission and values of the organisation.

With every prospective donor or informed patient, The Sunflower Fund brings hope to someone’s child, someone’s parent, someone’s friend. Change is good, and along with the new tag line, the organisation has updated its annual campaign, replacing National Bandana Day with Sunflower Day, which takes place on annually on 16 September.

James said the organisation’s iconic bandana has also undergone a facelift.

“Along with our longstanding partner and sponsor, Pick n Pay, we undertook extensive market research at the end of 2015 and re- alised­ it was time to ring the changes. Earlier this month, we unveiled our new commemorative product known as the Tope, Tube of Hope, an updated version of the bandana.”

With its unique design and selection of colours, the Tope is affordable with practical functionality for the family, and goes on sale in August. - Supplied

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Supra stands defiant

27 minutes ago

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.