New collar fights stock theft

2019-06-19 06:01

A SOUTH African agri-tech company believes it has found a way to tackle livestock theft via a “technology-powered lasso” that tracks animals remotely 24/7.

Called FarmRanger, the device combines an electronic animal collar and an app.

The collar is fixed to one animal or a select few, but is used to monitor the herd.

If any abnormal movement is detected, the system uses cellphone towers to alerts the relevant person, or neighbourhood watch.

“They then use the app to track the animal in real-time, following the detailed information on the app to find the animal’s location and effectively prevent it from being killed or stolen,” said Marius van der Merwe, product manager of FarmRan- ger.

The device – originally the brainchild of Caledon farmer Phillip Lotter – was developed into a commercial product by Stellenbosch-based Etse Electronics, which falls under the Alphawave Group.

Over 4 000 units are currently in use across SA and Namibia.

It’s taking on a significant problem.

At the end of 2018, it was reported that the last financial year saw 29 000 cases of livestock theft in South Africa. This costs billions, taking its toll on the agricultural economy.

A Unisa study found that some R1,3 billion was lost to livestock theft in a single year.

Van der Merwe said the FarmRanger can minimise the burdens of distance and real-time responses to livestock threats.

— Fin24.


Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.