Online reality talent search launched How to enter the competition

2016-10-19 06:00
Blessing Xaba (left) and Darren  Simpson will star in #Break TheNet — an online reality talent search.         PHOTO:       supplied

Blessing Xaba (left) and Darren Simpson will star in #Break TheNet — an online reality talent search. PHOTO: supplied

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

CELL C has launched a global first - an online reality­ talent search to find the next South African­ YouTube sensation with the victor taking home R250 000.

Cell C, and Blink Pictures, has launched #BreakTheNet (#BTN) - a reality App that allows participants to enter a countrywide search with their original one-minute YouTube video. The top 30 uploads, chosen by a panel of judges, will become part of the online reality show on #BTN.

Up for grabs is the chance to win R250 000 as well as an all-expenses paid trip to Hollywood.

Kim Kardashian first “broke the Internet” (and coined the phrase) when pictures of her went viral. However, not only celebrities attain stardom for going viral. Videos such as “Charlie bit my finger”, “Talking baby twins” and Sophia Grace and Rosie’s rendition of Superbass have amassed millions of views.

Dubbed “YouTubers”, TV shows have dedicated entire segments to showing online videos during their shows, with stars such as Ellen DeGeneres making many cat, dog, children and singing videos go viral.

Doug Mattheus of Cell C said: “South Africa has its own crop of social media celebs with a loyal local and international following. From wildlife spectacles to Afrikaans rappers, South Africans have contributed a lot to the online sensation of YouTube. We want to provide the platform to allow people to make their dreams become a reality.”

The top 30 participants will be mentored by local social-media celebrities, including Suzelle DIY, cinematographer Ofentse Mwase and YouTube personality Theodora Lee.

Derick Watts and the Sunday Blues will anchor­ the show while Darren “Whackhead” Simpson will take on the role of taskmaster, where he will issue tasks to be completed by the contestants during the weekly reality show.

Actor Blessing Xaba will participate as a celebrity­ contestant.

#BreakTheNet aims to bring South Africa to the forefront of social media enhancement.

- Arts Editor.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.