Partnership with Comrades renewed

2017-01-18 06:01

BONITAS Medical Fund, a major sponsor of the Comrades Marathon for the past decade, announced it has renewed its contract for an additional four years.

The renewed sponsorship sees Bonitas continue to host novice seminars around the country to assist rookie Comrades runners to get race-ready for this unique challenge.

The training programmes and advice given includes rest, nutrition, hydration and pacing. In addition, Bonitas will also host 12 national Comrades general training seminars and five breakfast seminars directed specifically at the women who take on this annual challenge.

“Our vision is to stage the biggest and best ultra-marathon in the world and to remain the most inclusive sporting event in South Africa. Our association with Bonitas is long standing and we are thrilled they will continue to support us in making this iconic sporting event the success it is. Nothing deters them in their quest to cross that finish line in the cut-off time of 12 hours, often helped by fellow runners. They are further bolstered by the spectators that line the route. The Comrades showcases true grit and endurance and we are proud to have Bonitas share this amazing journey with us,” said Chris Fisher, general manager of Comrades Marathon Association (CMA).

Bonitas said the partnership with Comrades goes beyond branding and logo rights.

“For us it is about being there every step of the way, from the preparation and determination of the training regime, to race day, Bonitas will be alongside each of the 18 000-plus runners as well as the organisers, families and crowd cheering them on.” - Supplied

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