Pick n Pay Hayfields relaunch

2016-08-03 06:00
PHOTO: nicole john  Bernie Karam (left) and Raymond du Toit cut the cake at the store relaunch.

PHOTO: nicole john Bernie Karam (left) and Raymond du Toit cut the cake at the store relaunch.

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SHOPPERS at Pick n Pay Hayfields can now enjoy a revamped store that offers a well-rounded shopping experience - from gourmet foods to delicacies and a new and improved health and beauty section.

As part of Pick n Pay’s Next Generation project, shoppers can look forward to a more welcoming and appealing store with brighter colours and clearer signage, open spaces, dedicated destination areas, “hero” departments with more products in innovative packaging, and a stronger focus on fresh products.

Speaking to Maritzburg Fever, store manager Vincent Gwala said that the 41-year-old store was in dire need of a revamp with some of the equipment being old and needing repair and replacement.

“It was really looking tired and with the competition around we decided to change it and make it look good for our customers. After 41 years of being loyal to the store, they deserve a new look,” he said.

Gwala said that everything in the store is new, and there is a new pharmacy, which will open soon.

“When ranging a Next Generation store, products are hand-picked to cater­ specifically to the needs of the community shopping in that particular area, with many of our insights coming from Smart Shopper data on shopping trends in the area.

“It is no different at Hayfields, where the range has been tailor-made to suit the needs of our Hayfield customers,” said Anil Gopichund, Pick n Pay KZN general manager.

Johannes­ Zuma, an employee who has been at the Hayfields outlet since 1975, was excited about the revamp.

He began in receiving, moved to the fruit and vegetable department and now packs the shelves in the store. Zuma­ will be retiring in March 2017 after 41 years at the store.

“I’ve only been at Hayfields. It’s looking good and bright now. I’m excited,” he said.

Loyal shoppers Bernie Karam and Raymond du Toit attended the re-launch last week and were happy with the new changes.

Karam has been shopping at the store for 15 years and enjoys spending time there, entertaining the staff and “putting a smile on their faces”.

“I dance and make them happy. The staff are outstanding and their service is excellent,” she said.

She said that even though the staff sometimes have difficult customers they remain helpful.

“I love coming to the store. I haven’t had one negative incident,” said Karam­.

Du Toit, who has been a shopper at Pick n Pay Hayfields for 41 years said he will always remain loyal to the store.

“The management is helpful and always have a smile on their faces.”

He said he can see that everything in the store is now state-of-the-art.

“It’s really ‘wow’ when you see the store,” said Du Toit.

What’s new?

• A sushi bar where fresh sushi can be made to order and prepared while you wait.

• A biltong bar.

• The new wine alcove that is stocked with a range of wine from some of the country’s top estates that caters to every taste and budget.

Also new is the coffee and tea alcove which is stocked with extensive ranges.

• Private label brands, No Name, PnP and Finest are looking great and customers now have access to a wider range of convenient and well-priced items.

Look out for our new range of PnP Italian meals, including pizza, lasagne, and pasta bakes that taste amazing and offer great value for money. Our new range of soups is also fantastic for winter.

• The refreshed butchery sells the best-quality, fresh meat and, as always, shoppers can expect the freshest and sustainably caught fish and seafood at the fish shop.

The deli will serve delicious hot and cold options and the bakery will bake a vast range of artisanal breads, pastries, rolls and confectionary throughout the day.

• At the Money Counter you can save time by taking advantage of
services such as the couriering of packages, booking travel and events tickets, paying accounts, buying Lotto tickets, topping up airtime and iTunes and buying gift cards.

• The new health and beauty and baby areas offers with a wider
selection and there is an extended clothing section.


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