Pietermaritzburg’s very own cake boss

2018-05-23 06:01
Justin Isaiah with one of his creations.PHOTO: SUPPLIED

Justin Isaiah with one of his creations.PHOTO: SUPPLIED

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PIETERMARITZBURG can be proud to boast its very own cake boss, Justin Isaiah, whose baking creations leave his customers amazed and wanting more.

Isaiah who has been baking since the tender age of 12 recently told the Maritzburg Fever how he got into baking and what drives his passion for it.

“I never liked going to school and would
spend some days at home searching for the perfect recipe or trying to perfect my mother’s carrot cake or father’s fruit cake recipes,” said Isaiah.

Back in 2007 when his mother died, Isaiah used baking as a way to distract himself and found that it helped him cope with his depression.

“It never cured my pain but it did help, baking was a way to turn erratic negative energy into something constructive,” he said.

Since then, Isaiah has come a long way and officially opened his own business, Jthing Cakes in 2012.

“From then God has been faithful towards my business and I have never looked back,” said Isaiah.

Practicing his trade at every corner, Isaiah said that he has been helped in his career by his brother and father, and because of the trust afforded to him by his clients.

“What I love the most about baking is that I can show people that I love them and care about them by baking their favourite treats. I love it when people enjoy what I have made and it gives me a sense of pride and relaxation when my customers are happy with my products,” said Isaiah.

A banker by day at Standard Bank, Isaiah says he manages his time by being a very a systematic and organised individual.

“It is because of this that I am able to work under pressure and be able to perform at my best,” said Isaiah.

Dreaming of bigger things to come, Isaiah said that he one day would like to open up a full-time baking business and grow to become one of the top bakers in Kwa-Zulu Natal and South Africa.

Whenever you get a sweet tooth craving, take a sneak peek at the goods Isaiah bakes via his Facebook and Instagram accounts @justinisaiah.


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