A LOCAL audio and video production company is making strides in the industry after being selected to share their expertise on a SA TV show, Shift.Dope Nation Entertainment, a company owned by Khulekani Nsele (24), Lerato Nkala (23), and Sphesihle Dlamini (23), was invited by Urban Brew to form part of a discussion panel on independent filmmakers on the show.“Urban Brew invited independent filmmakers to submit their work for a chance to be profiled on Shift and also form part of a panel discussion on the growth of the film industry. After submitting we received an email inviting us to the pre-recording of the show which will be broadcast on 26 December.”Dope Nation Entertainment was established in 2008 and is currently operating in Pietermaritzburg. Nsele who is the founder and CEO said the opportunity offered to them by Urban Brew couldn’t have come at a better time.“Urban Brew is a well-established production house and this opportunity came when we needed exposure for the company at a national scale. “This is going to be our first tv appearance and we benefitted greatly from it. We managed to make contacts in Johannesburg that will assist the music side of the business in terms of marketing our artists and taking their music to a national level,” said Nsele.He said over the years they concentrated on learning the ropes of the business by attending entrepreneurial workshops to gain knowledge to run the company.“Our aim is to take PMB craft to national level. If you look at the entertainment industry, at least 20% of it is made up of people from our city. “We want to create a platform where our talent does not have to sign to Johannesburg-based agencies to reach the mainstream, we are investing solely on promoting local talent and putting it on the map.”Nsele said the company is currently recruiting artists to sign under their recording label.“We want to start off with people, who have been in the industry, people who know what they want and have a precise plan detailing everything they want to achieve within the entertainment industry. We believe the business is more mature to offer artists contracts.”Dope Nation Entertainment has worked in productions with Tshepang Mohlomi who played Chilli Bite in the local film Izulu Lami and Nkanyiso Mchunu who played Sizwe on Muvhango. The company also was also responsible for the production of Ibhodwe.