Prepare your nose for a fragrance fiesta

2019-07-17 06:00
PHOTO: supplied

PHOTO: supplied

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THEMBSIE Matu and Nomsa Buthelezi are in Pietermaritzburg this weekend.

You can be transported by the trace of a scent, like perfume or petrol and mom’s famous Sunday lunch, and suddenly you will be overcome by a rush of memories relating to that aroma. This begs the question: “What is it about smells that can trigger memories so strong that it feels like you’re being taken back in time?”

Research shows that odours are especially effective as reminders of past experiences, much more so than cues from other senses, such as sights or sounds. One of the reasons we may experience this is because the smell-analysing region in your brain is closely connected to the part of the brain that handles memory and emotion.

Earlier this year, Sunlight 2in1 launched a mini TV series called “Fragrance Your Life”, hosted by two of South Africa’s best female actresses and comedians, Matu and Buthelezi, which now lives on YouTube.

Lerato Dumisa, Brand Manager for Sunlight Fabric Solutions at Unilever South Africa, says, “The intention of the TV show is to engage with South Africans about the various laundry challenges they face daily.

“As much as the show is light-hearted and sometimes humorous, we also wanted to showcase the power of fragrance and memory by accentuating the scents with the three Sunlight 2in1 Handwashing powder variants.”

Sunlight 2in1 Handwashing Powder has three variants — Tropical, Spring, and Lavender Sensations which are gentle on your garments but, best of all, they all leave your clothes with a clean wash you can smell.

The Mamzo’s will be going across the country to host consumer activations where there will be prizes up for grabs and audiences will get a chance to learn a variety of handy hints and tips for handwashing.

Be sure to keep an eye out for one near you, with the Mamzo’s popping up at The Mall @ Scottsville on July 19 from 9 am until 5 pm and at Edendale Mall on July 20 from 9 am to 5 pm.

Follow the conversation on social media using #SunlightStories #FragranceYourLife and tag @SunlightZA on both Facebook and Instagram



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