IN a fight of trying to raise children well and to help them change their behaviour, non-profit organisations from Pietermaritzburg came together and launched a campaign called #Preventionbeginsathome last Thursday. This launch started with a march from Natalia Building on Langalibalele Street to Bessie Head Library on Church Street. The whole event was organised by Incema non-profit organisation.Incema chairperson Thenjiwe Ngcobo said this is the first campaign of its kind which accommodates parents and the community.“The aim is to let the parents know that there is a huge role that they can play in fighting gender-based violence and making sure that their children do not become violent when they grow up. “Parents have a lot to do when it comes to changing the behaviour of their children. We know that violence is a sort of behaviour. “If a parent can shape a child’s behaviour at an early stage it will avoid him/her from being involved in any violent acts outside the home,” she said.Ngcobo said they will continue with this campaign until they get the message to all parents around Pietermariztburg.“During the 16 Days of Activism campaign, we will be focusing more on getting the message across to parents as to what role they can play in fighting violence in the community instead of waiting for the government to help them,” she said.