‘Super M’ initiative unlocks Christmas glee

2015-11-18 06:00
PHOTO:Jonathan Burton ‘Super M’ - Maritsa Gouws.

PHOTO:Jonathan Burton ‘Super M’ - Maritsa Gouws.

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MARITSA Gouws, otherwise known as “Super M”, has been on a campaign to raise funds for the Community Chest by challenging city businesses to get involved and help put a smile on children’s faces this Christmas.

Speaking to Maritzburg Fever, Gouws said it has always been a passion of hers to give back and, when approached by the Chest to be its mascot for the out-of-the-box “Super M” marketing campaign, she jumped at the opportunity.

Dressed in a red cape, Gouws has visited Pietermaritzburg businesses collecting their donations towards the first beneficiary of the “Super M unlocking the Chest” campaign - the Community Chest Christmas party.

“This is such a great and fun campaign and I enjoy making others happy. I’m doing this so that people will see that if everyone does a small bit and works towards a common goal, we can achieve so much,” said Gouws.

The Pietermaritzburg business community has been fantastic and very supportive since the beginning of the campaign.

The Super M unlocking the Chest initiative encourages businesses to either make a donation or buy gifts for the children and then challenge other businesses to do the same.

Gifts are R80 each which ensures that a quality gift is bought for every child. Thus far there have been countless donations in cash and kind towards the event.

The Christmas party will entertain hundreds of children from underprivileged schools in Pietermaritzburg and surrounds.

By supporting the initiative businesses get a visit from Super M and are promoted on all its social media platforms.

“The idea is to get people out of their comfort zone and to take a chance on this initiative and see what happens.

“This venture will be ongoing because it has already proved to be a successful way to raise funds. Super M is always on the way to save the day,” said Gouws.

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