‘Warrappen Keegan?’

2016-11-02 06:03

THIS clip became viral after hitting the social media platforms with thousands of views and shares.

In this era of digital technology the question that even corporate companies are trying to decipher is how to make content interesting for it to become viral.

The trigger to this question may be in the manner in which the peace-maker is trying to establish what has happened in a volatile right situation.

Even at the end of the clip nobody knows what happened with the peacemaker saying “we all bras”.

The fact that nobody knew what happened and attempts to explain what transpired flooded the internet. This sense of not knowing creates the inquiry that will keep the video alive for longer.

Human beings have a tendency to look down on other people, so whether it is the president fumbling numbers or two men fighting, viral content does well when it has someone in it that society can ridicule.

Platforms like YouTube can make relatively unknown people famous overnight.

Part of this reason is that society has an unhealthy appetite for content that can be ridiculed.

So have your cellphones in readiness to capture a video that can make someone famous without burning their shoes and kicking over the braai stand.

vijay surujpal Via email

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