Young media mogul on the rise

2017-05-24 06:01
PHOTO: suppliedLuhle Shange is enjoying business school.

PHOTO: suppliedLuhle Shange is enjoying business school.

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“GOING to business school is the best thing I could have done,” said Luhle Shange, the only recipient of the AFDA Board of Education Scholarship in Business Innovation and Technology in 2017.

She said she believes she is not only educated, but is empowered through her new field of study.

“There is nothing more empowering than receiving an education that you can practically apply, an education that stirs creativity, an education from people who are interested in you not only as a student, but as a young person growing and maturing under their guidance” says Shange.

She began her academic journey with AFDA at the Durban campus in February and is loving every minute of it.

“I have learnt a great deal in the past couple of months and I’ve been introduced to new concepts and new ways of thinking.

“I have had to adapt to a fast-paced environment and have learnt to work with different, big personalities. Most importantly, I have a newfound confidence in my ability and desire to extend my capabilities,” says Shange.

Born and raised in Pietermaritzburg, she attended Berg Street Primary School and Carter High School. She is a natural leader and not only took on the role as head girl in primary school, but was invited to attend the Dwight Eisenhower leadership programme in Washington, DC.

She experienced a colourful high school career, captaining the cheerleading team and, having consequently been in the top 10 honour roll for five years, Shange received a sponsorship to travel to Shangai, China for a youth programme in 2014.

Her entrepreneurial spirit shone through from a young age when she sold cupcakes to peers to fund her small make-up business.

Shange was exposed to the entertainment industry on several occasions, the most memorable being the Durban Young Performers Programme and the National Disney “I Love Violette” presenter search where she placed in the top six.

For Shange, her dream is to marry the love of entertainment with her passion for enterprise by becoming the next big South African media mogul.

At 19, Shange is not wasting any time in pursuit of becoming an accomplished entrepreneur in South Africa because she is working on multiple business concepts she aims to pilot in the future, focusing predominantly on the music and beverage industries.

“I gain knowledge every day on campus and feed it into my business models. I hope in a year or two at least one of them will prove to be fruitful”.

Raised by a team of strong women, Shange is a firm believer in women empowerment. She is guided by role models Basetsana Khumalo, Oprah Winfrey and Ava Duvernay. She is in awe of these women as, despite facing a tremendous amount of adversity in their lives, they succeeded in uniting the world of business, media and the arts.

“I would advise more young woman to apply and enrol in the AFDA School of Business Innovation and Technology as there is so much that women have to contribute.

“Women provide a different perspective and approach that is vital in the growth of businesses and South Africa as a whole.”.

She admits that meeting people who have a wider network and more experience can be daunting, but reminds herself not only to believe in herself, but that each person has a unique background, skill-set and creative perspective to bring to the table.

In her spare time, Shange gets her creative juices flowing by dancing, painting and writing music. She is an avid blogger and author behind “Shukela”, a blog that covers topics ranging from feminism and culture to hair, make-up and entertainment.

- Supplied.


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