First Valley Market attracts thousands

2015-05-27 06:00
Thousands attended the launch of The Valley Market.

Thousands attended the launch of The Valley Market. PHOTO: SUPPLIED

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A CROWD of 4 000 people turned up for the launch of Port Elizabeth’s first artisanal food fair, The Valley Market, on May 2.

Modelled on the concept of the Old Biscuit Mill in Cape Town and The Wild Oats Market in Sedgefield, it featured the best of PE’s unique food exhibitors, said the organisers, True Blue Communication and Love Story NPO.

“From artisanal chocolate and bread to exotic paella, craft beer and gourmet boerewors, we tried to include a variety of products,” spokesperson Elaine Watson said.

“We launched the market from an old industrial warehouse in the Baakens Valley. Within two days of creating the Facebook page, we had reached 2 000 likes, yet this could not have prepared us for the 4 000 people who arrived at the first market. The queue started at 8am and stretched to 100m for most of the day. Many exhibitors were sold out by noon.”

Watson said that due to the success of the first market and the number of people who came to support it, they had sought out a larger, more suitable venue, also in the valley, but three times the size.

“We’ve heard stories of restaurants as far as Richmond Hill struggling with the influx of clients due to the market on May 2,” she said. “Restaurants in the valley actually closed their doors and stopped new customers from coming in as they could not cope with the large numbers.

“We believe PE needs a market of this nature, even if all it does is give the public something to do at the weekend, but we believe it does more,” Watson said.

Watson said The Valley Market would run on the first Saturday of every month in the Baakens Valley.

) The next market is on Saturday, June 6, from 8am to 3pm and will be held at the Warehouse on Lower Valley Road. There is a charge of R10 a person at the door

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