KFC celebrates 800 restaurants in SA

2015-09-09 06:00

It all started with one KFC restaurant, nestled in Orange Grove in Johannesburg in 1971. More than 40 years later, the country’s most loved fast food brand is celebrating the opening of its milestone 800th restaurant in Musina, Limpopo.

“Opening our 800th restaurant in South Africa extends the reach of the brand, but the key for us remains the maintenance of our high standards and consistent quality offering,” says Doug Smart, Managing Director at KFC Africa..

“We serve more than 20 million customers a month, and we work hard to ensure that no matter which of our 800 restaurants they walk into, they will get that distinctive KFC flavour and have a great experience.”

Smart attributes the brand’s success in South Africa to his team’s ability to cater for its complex and diverse market.

“KFC doesn’t apply a ‘one size fits all’ approach,” he says. “ As customers become more curious and as their needs and expectations change, it becomes all the more challenging for brands to stay relevant and loved - so we continue to launch exciting innovations for new occasions.”

At home, the innovation drive has led to the introduction of elements, including 24-hour restaurants, a new breakfast menu that includes coffee and toasted sandwiches and a wide variety of value meals for our youth customers.

Key to delivering that great experience is the team behind the scenes at KFC – more than 30 000 dedicated team members work to exacting standards to deliver the quintessential KFC experience to those millions of loyal customers. Every KFC restaurant sources chicken and other ingredients from trusted producers and suppliers who share this commitment. KFC continues to maintain the highest standards by freshly preparing their signature chicken and other products by hand in every restaurant, every day.

“We celebrate the opening of our 800th South African restaurant, but it’s also something that we want to use to drive us on to bigger and better things,” says Smart. “Quality, innovation, freshness – and the Colonel’s original blend of 11 herbs and spices – will remain the hallmarks of KFC as we look to share even more milestone moments with our customers.”

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