Azi SA wins Tru Talent Search

2016-11-02 06:02
; Azi SA (right) recently signed a recording contract with CSuns Holdings. With him is CEO China Mpololo.            Photo: SUPPLIED

; Azi SA (right) recently signed a recording contract with CSuns Holdings. With him is CEO China Mpololo. Photo: SUPPLIED

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LOCAL artist, Azi SA, was been named the winner of truFM’s 2016 Tru Talent Search on October 22.

Azi Dladla (20), also known as Azi SA, has been trying to get his foot in the door since he first entered the music industry at age 15 and he finally got his big break.

He entered the Tru Talent Search competition, in its second year, in the hopes of catching a break. The winner of the competition would get a host of grand prizes, including R10 000, the chance to record a song and music video with Ifani and an interview on SABC 1’s music show, Live Amp.

The competition started in June, with auditions taking place all over the Eastern Cape. After the initial auditions, Azi made it to the Top 18 contestants.

They were then awarded the opportunity to take part in a workshop from September 24 to 26 where they were mentored by Ifani himself.

After these whirlwind events, the real nerve-wracking started – the voting, which ran from September 27 to October 21.

“I had never experienced such support. Everyone I knew was suddenly behind me. The people I went to primary school with that I haven’t seen in years were supporting me. Even someone I know who lives in Canada was rooting for me,” Azi said.

After the long wait was over, an Awards ceremony took place at Hemingways Mall in East London on October 22, where the contestants did a group performance, as well as their individual performances, before Azi SA was announced the winner.

“I want to thank everyone who voted for me and shared my posts on social media, as well as every media house who lent me their support. Without you, I wouldn’t be where I am now.”

However, even after winning the competition, there were more surprises in store for Azi.

The ink on the oversized cheque was barely dry before China Mpololo, the CEO of CSuns Holdings, an entertainment company, contacted Azi.

Mpololo had apparently been scouting Azi for some time. He flew down from Cape Town last week to talk to Azi and, after making sure that he was the real deal, offered him a recording contract.

Azi was officially signed on Friday, October 28, for a five album recording contract. After six years his hard work finally paid off.

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