Battery Centre PE celebrates 25 years

2016-03-16 06:00
: Win a battery worth R2 500. photo: supplied

: Win a battery worth R2 500. photo: supplied

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THIS year, Battery Centre Port Elizabeth celebrates 25 years as a reliable supplier of quality batteries to the Eastern Cape automotive hub and would like Port Elizabethans to join in the celebration!

Win a new battery up to the value of R2 500 with free installation at your nearest Battery Centre.

Battery Centre PE was opened in June 1990 by André Howitz, and has grown in strength and size, now serving a large client base in and around PE.

Small start

After building industrial batteries in East London for seven years, Howitz and his wife, Jillian, moved to Port Elizabeth and opened the first Battery Centre in the area in June 1990. The pair faced obstacles from the outset.

“When we first opened in PE, our customers didn’t know the product at all, and didn’t understand the value in it, which made for a very daunting start,” said Howitz.

Energetic approach

Armed with unapologetic determination, Howitz and his wife worked tirelessly to get the centre off the ground. They had only a handful of employees, so did most of the work themselves, but relied on friendly service and quality batteries to make a name for themselves.

“Our approach to business has always been grounded in honesty and integrity,” explained Howitz.

“This has played a huge role in our success.” After their first Battery Centre gained a loyal client base, Howitz and his wife decided to open a second outlet in Newton Park and then Knysna.

Howitz maintained the key to longevity in the retail space is exceptional employees. “I’m only as good as the people I surround myself with – my team is integral in the maintenance of each Battery Centre,” said Howitz.

Keen adaption

With over 25 years’ experience in the industry, Howitz has seen the market change fundamentally since he started out. “The vehicles of today are so much more advanced and demanding than they were years ago – Bluetooth, immobilisers, alarms, sound systems and onboard computers – but luckily our supplier, First National Battery, continues to produce world-class batteries that keep up with the ever-changing needs of modern technology.”

To find out more about Battery Centre, visit

Win! Win! Win!

To stand a chance of winning a battery, like our Facebook page (PE Express Newspaper), find the Battery Centre photo and tell us what car you drive.

Competition Ts & Cs:

1. The prize may not be exchanged for cash.

2. The value of the prize is dependent on the battery required by the winner’s vehicle. Maximum value of a battery and installation is R2 500.

3. No purchase necessary to be eligible for prize.

4. The winner will be drawn at random. By entering the competition you accept that the publisher’s decision is final.

5. The winner agrees to collect his/her prize at a Battery Centre, pre-arranged with First National Batteries PR agency.

6. The closing date for the competition is March 23 at noon.

7. The competition is open to all readers of PE Express, except employees of Media24 Group, Battery Centre, First National Battery and their media agency, as well as their immediate family.

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