Bethelsdorp DJ brothers climbing the ladder

2019-02-13 06:01
The JayEm brothers recently released their new EP and featured in the 'Two left feet' Converse advertisement.           Photos:SUPPLIED

The JayEm brothers recently released their new EP and featured in the 'Two left feet' Converse advertisement. Photos:SUPPLIED

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MORE doors have opened for JayEm, two brothers hailing from Bethelsdorp in Port Elizabeth, after entering a competition held by South African music giants, Mi Casa, to remix their hit single, Nana.

Without caving into the pressures of current musical trends, Ruwayne and Waven managed to win the remix competition.

Winning this competition saw them co-producing with Mi Casa for the upcoming project, Masters of the Craft, which is an extremely exciting prospect for the DJ duo.

JayEm has recently featured in a Converse commercial, called ‘Two left feet’, along with Mi Casa vocalist, J’Something, streaming nationwide on DStv channels, YouTube advertising and in cinemas.

“J’Something surprised us and we had no idea we are going to be in a commercial with him. This was a lifetime opportunity to be part of such a successful brand that speaks to our sense of fashion.

“We now wear Converse shoes and clothes almost everywhere,” Waven said.

The brothers released their EP in December last year, called The 011, to thank the city of Johannesburg.

“When we moved to Johannesburg we felt so grateful to be here. That’s when we decided that we needed to make an EP saying thank you to Johannesburg for welcoming us into the city of gold,” Ruwayne said.

J’Something also wrote a song for the city of Port Elizabeth and to honour the duo’s late friend, Neelan Munnick, more commonly known as Four7.

The EP consists of four tracks and was mainly inspired by the people they met and their new surroundings. “That definitely opened up our minds to different ideas and inspiration for the EP,” Waven said.

Just a year ago, the DJ duo were working in Clicks trying to make ends meet to support their hard-working mother, who has been the sole breadwinner since their school days.

JayEm started making beats from their bedroom using an old laptop, a DVD machine and its speakers as their studio setup.

Their music is rooted in funk, soul, hip-hop and downtempo music.

“Working with J’Something is unbelievable. We could not have asked for a better mentor. He changed our lives; not only ours, but our families too and we have so much love and respect for him. J’Something has taught us so much when it comes to music and I do not think we will ever stop learning from him – whether it’s music or when it comes to life in general,” Waven said.

The duo was introduced to J’Something through Kid Fonque and he was blown away by their unique sound.

“I was not only blown away by their music, but equally blown away by their humility, their love and appreciation for their mother, and their pride for their city, Port Elizabeth.

“I am going to do whatever it takes to ensure that South Africa hears about Jay Em,” J’Something said.

The duo currently have an event called “First Thursday”, which happens on the first Thursday of every month.

They added, “The venue we use at the moment only takes 300 people and we would like to move to a bigger venue that caters for more people. One can never stop learning.

“So we will be learning and developing our skills so that we can become well known artists – not only in South Africa, but on an international level as well. We would like to throw more party events in PE, as well as established venues in Johannesburg, so that the same vibe we have going on in PE can be replicated in different venues around SA.

“We look forward to future collaborations with other artists to allow us to create more music.”

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