CCBSA empowers E Cape community

2018-07-11 06:01
Inside one of the spaza containers are, from left, Deputy Minister of Small Business Development, Cassel Mathale, Asanda Ntsendo and managing director of CCBSA, Velaphi Ratshefola.     Photo: SUPPLIED

Inside one of the spaza containers are, from left, Deputy Minister of Small Business Development, Cassel Mathale, Asanda Ntsendo and managing director of CCBSA, Velaphi Ratshefola. Photo: SUPPLIED

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

A GROUP of 24 young entrepreneurs recently stepped into the world of business, ready to launch their careers as operators of their own spaza shops after graduating from a rigorous training programme provided by Coca-Cola Beverages South Africa (CCBSA).

The graduates each received a fully stocked spaza shop housed in a container, courtesy of CCBSA, together with partners, the Small Enterprise Finance Agency (SEFA), the Department of Small Business Development and the Nelson Mandela Bay Municipality (NMBM).

Graduates who make a success of their business will be in a position to take over ownership of the spaza store and go on to bigger things.

CCBSA’s Youth Empowerment Programme kick-starts youthful entrepreneurs in the hope that they will pay it forward by creating even more opportunities from the opportunity they have received.

Known as ‘Bizniz in a Box’, this innovative programme develops prospective spaza owners, operating out of containers, to serve their communities and employ local staff.

It starts with a recruitment drive in the identified community and the applicants then undergo a rigorous selection process, including numeracy and literacy tests and business skills.

Shortlisted candidates are subjected to a tough-love boot camp of practical selling, business pitching and marketing over the course of a month.

The aspiring youth entrepreneurs are allocated containers and run these as spazas for the next two months.

During this time, they go all out, using their own initiative to market their new businesses to the community to build up a client base and create a market for their wares.

At the end of this process, the containers are handed over to the successful graduates to run their own businesses.

Speaking at the graduation ceremony, CCBSA’s managing director Velaphi Ratshefola said, “Our President, Cyril Ramaphosa, has placed the youth unemployment crisis at the top of the list of issues that we as a nation must address.

“Therefore, CCBSA would like to be part of the solution.

“I want to see these young entrepreneurs being included in economic growth,” Ratshefola said.

NMBM Executive Mayor Athol Trollip said the initiative augurs well for the Bay, as it speaks to the need for innovative interventions in dealing with the current impasse, the high youth unemployment in the Metro.

“As the municipality, we are happy to be aligned with such an exciting project which is geared towards uplifting our young through economic participation,” Trollip said.

Deputy Minister of Small Business Development Cassel Mathale said they are pleased to have partnered with a forward-looking company that cares for the youth.

“The young people are talented and ready to become entrepreneurs.

“To reap the benefits of this talent, we have to work together as a society to provide our young people with the opportunities to create a better future for themselves.

“Public-private partnerships, like this one, between CCBSA and the Department of Small Business Development are the key to unlocking the potential of our youth,” Mathale said.


Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.