SUPPORTING and connecting local business in Nelson Mandela Bay has now moved into the digital space. This follows the Nelson Mandela Bay Business Chamber’s (NMBBC) launch of the first of its kind new mobile app for an organised business association in the region.The NMBBC app is an innovative, user-friendly digital platform for business-to-business promotion in the Nelson Mandela Bay and surrounding areas. A key feature of the app is a business directory, which connects app users with businesses in the region, who are members of the NMBBC.NMBBC president, Thomas Schaefer, said the NMBBC app is the dawning of an exciting new period for the Business Chamber. “The Business Chamber serves businesses in the city by offering a platform to connect with one another, in order to grow the local economy. “The app offers an exciting new platform to achieve both of these goals in an innovative manner.” He said remaining relevant is crucial not only for business organisations such as the Business Chamber, but for all the businesses operating in the current challenging economic conditions in Nelson Mandela Bay. “Supporting our fellow businesses in the metro is essential to grow the local economy and I encourage all members to do business with one another via our app,” Schaefer added. He further added that while the app is free to download from the Apple store and android play store for anyone eager to do business in Nelson Mandela Bay, a listing on the app is exclusively available to Business Chamber members only. “This listing not only recognises businesses who are in good standing as members of the Business Chamber, but also offers additional exposure as a value-added benefit to our entire database of members,” he said. Acting CEO Prince Matonsi said the business-to-business app encourages local business interaction between big and small businesses. “The app also offers an exclusive platform for smaller members to market themselves, which is affordable and user friendly, while big businesses, who are feeling the pressures of the new B-BBEE codes and other local procurement legislation, can make use of the app to find an array of diverse, local suppliers,” Matonsi explained.In addition, other free functionalities of the app include an easy way to stay in touch with the Nelson Mandela Bay business fraternity – including the latest events hosted by the Business Chamber and the latest business news of what is happening in the city.