IN a move to further lower the cost to communicate and increase digital and social connectivity in SA, Vodacom has announced the launch of Facebook Flex – the first of many products to launch under the Vodacom Siyakha platform. Facebook Flex will give Vodacom customers an opportunity to use the basic version of Facebook for free. Once signed up, Vodacom customers can update their Facebook status and comment on posts even when they do not have data. To view pictures or videos, they can easily switch from the free version to data mode to access the full Facebook service. To use Facebook Flex, one must log on to Facebook.com or dial *111*32#. Nyimpini Mabunda, Chief Officer: Consumer Business Unit, says that Vodacom’s Siyakha initiative is an important part of Vodacom’s effort to ensure digital inclusion for all its customers. Siyakha is a platform that will offer free (zero-rated) and lower priced products and services to the emerging prepaid segment of Vodacom’s customer base. This includes a range of Vodacom insurance products, free health content from the TV series Hello Doctor, as well as Vodacom’s infotainment platform Video Play. For example, for just 99c Siyakha customers can view the latest music content and the best local soapies. In terms of access to other free content, Siyakha will house Vodacom’s existing educational portals and career and job websites. Vodacom has made significant progress in reducing voice and data costs through its various value-based offers such as time-based micro bundles. Just4You offers customers personalised voice and data bundles for as little as 50c. Some of the other popular data bundles include Power Bundles starting from R2 (10mins) to R5 (1hour) voice bundles, as well as a 50MB data bundles for R4. Vodacom also provides affordable, high-quality 3G smartphone devices at R399 (for a Smart Kicka VE). For more bundles, customers can dial *111#. For more info on Vodacom Siyakha, log on to www.vodacom.co.za/siyakha.