BAYWEST Mall has announced the launch of Fashion Boulevard – a new campaign by the mall which is set to create greater awareness of the world-class fashion housed on its upper level. Launched this month, Fashion Boulevard is accompanied by the presence of giant arches located at each of the escalators. Each arch bears all the brands to be found on the upper level – including the firsts of the city, such as Factorie, G-Star RAW, L’Occitane and SODA Bloc, among others. Fashion Boulevard joins the mall’s successful Fun Factory entertainment zone, and Food Court restaurant area. To help shoppers enjoy Fashion Boulevard even more, Baywest Mall is running a #Spend2Win campaign, which sees those shoppers who spend R350 or more at any of the upper level stores eligible to win R2 000 in Baywest vouchers. There will be monthly prize draws until December.“All shoppers need to do is SMS ‘Baywest’ and their store of purchase to 33451,” said Baywest marketing manager, Chris Hutchings. “They need to retain their slip of purchase for verification, and will be eligible for the draw for R2 000 in vouchers for that month. It’s that easy!”Hutchings said the firsts for Baywest would continue to come, with another exciting brand new to the Eastern Cape on course to open in September. This would be announced early next month, he said. “Baywest Mall is becoming a firm favourite among families, children and adults thanks to our diverse and quality brands all under one roof, and successful campaigns such as Winning Wednesdays. It is something we look forward to growing in the coming months,” said Hutchings. Last month Baywest welcomed the city’s second vida e caffè to the mall. For more information, visit www.baywestmall.co.za. Alternatively, connect with them on Facebook or on Instagram.