How to win on Black Friday

2017-11-13 12:46

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South Africans are relative newcomers to Black Friday - a global shopping sales phenomenon. This day has been ushering in the festive season shopping period in the US since the 1950s but only ‘landed’ on our shores in 2011. This year it will take place on Friday, 24 November. So do South Africans really know how to ‘win at Black Friday’? Do we know the tips, tricks and techniques which will see us bag the biggest bargains?

 Klyne Maharaj, Head of Brand at Superbalist.com – an online fast fashion retailer – says South Africans have rapidly taken to the day but probably still have a bit to learn. “The Black Friday sales were introduced to South Africa by online retailer Takealot.com and have quickly become a part of our local retail culture. At Superbalist, we’ve seen Black Friday sales grow 100% year-on-year and we fully expect the same for 2017.”

 He says with a few pointers, South Africans can take even better advantage of the deals on offer than they already are. “And they can do so with the least amount of stress possible!”

Here Superbalist offers its top tips to help South Africans win at Black Friday 2017.                             

Tip 1: If you are shopping online, set your clock for midnight on Thursday 23 November

Most sales start as the clock strikes 12 so make sure you have data and your Wi-Fi isn’t past its cap. Get into bed early and set a few alarms. By the time the rest of the world wakes up you can have done your shopping and be catching some restful winks before heading to work. 

Tip 2: Create a wishlist so you can checkout ASAP on the day

The prices may change on goods for Black Friday but the goods will already be there. Go online, create your wishlist in advance and then when the sale starts, quickly go to your list, see which items are marked down enough and press ‘checkout’ to beat your shopping competitors to the bargain! 

Tip 3: Do your homework

Get your hands on as many newsletters and flyers as you can. Like the Facebook pages and Twitter feeds of all your beloved retailers and monitor their bargains closely. From early November, retailers will start to release their Black Friday weekend specials. Start your plotting and planning as early as possible and draw up a plan of action. 

Tip 4: Have a plan of action on Black Friday

Some of your purchases may be in the real world and some in cyber space. A good plan is to start with cyber space early and then head off to the physical shops once you’ve done the calm and peaceful online shopping. Chances are, once you’ve been involved in a three-person scrum over the last Christmas Turkey in the supermarket, you may only be capable of heading home and lying down...

Tip 5: Make sure your details are up-to-date

If you are shopping online, you won’t want to be messing around updating delivery or payment details as everyone around you is checking out what should have been your goods… It is worth logging into the sites you love before Black Friday and checking your details are 100% accurate. 

Tip 6: Get the app

Download the app for your favourite online retailers early. This will allow you to browse much faster and they’ll also send you push notifications of the big discounts to look out for. 

Tip 7: Check in advance if you can return your purchases

Most outlets, both online and physical, will accept returns for Black Friday purchases but this is not a guarantee. It is worth checking terms and conditions in advance to make sure that any purchases made ‘in the moment’ can be returned.

Tip 8: Set a budget

Decide ahead of time what you plan to spend on the Black Friday sales and stick to it. You could quickly find yourself shopping for Christmas 2018, 19 and 20 if you are not careful. Be responsible and remember that the expensive festive season is coming up so you’ll need a bit left over for this! 

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