Kellogg’s Breakfast for Better Days initiative

2016-05-11 06:00
Kellogg’s communication manager, Vuyokazi Xapa at Duduza Primary School. The learners received breakfast from Kellogg's as part of the Breakfasts for Better Days initiative . Photo: SUPPLIED

Kellogg’s communication manager, Vuyokazi Xapa at Duduza Primary School. The learners received breakfast from Kellogg's as part of the Breakfasts for Better Days initiative . Photo: SUPPLIED

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AT a time where South Africa is facing damaging effects of drought on food prices, ever-greater levels of food insecurity as a result of inflation and increases to cost of living due to rising petrol costs, the issue of hungry children is inevitably set to rise.

Research carried out by the University of Stellenbosch Nutritional Information Centre (NICUS) has shown that in South Africa, one in five children do not have breakfast every day.

Children who attend their lessons hungry, lack attentiveness to their school work and as a result, find the process of learning new work extremely difficult.

“After a night of fasting, breakfast is required to top up glucose stores for the day ahead. In addition to providing energy, breakfast helps a child to meet their daily nutrient requirements. Optimal functioning and performance require adequate nutrition,” said Kelly Francis, registered dietician, on behalf of Kellogg’s Breakfast for Better Days™ Initiative.

Many households do not always have access to breakfast and many children are forced to go without. As a result, these children are deficient in the vital vitamins and minerals needed for healthy growth, and the energy required to do their best in their studies or for physical activities. Those children with empty stomachs will not be able to focus and learn, and are disadvantaged even before the first lessons begin.

For this reason, Kellogg’s has collaborated with the Department of Basic Education on an important community driven hunger relief programme, the Kellogg’s Breakfast for Better Days™ initiative which makes sure that children attending school start their days with a full stomach.

Since it began in 2014, the Kellogg’s Breakfast for Better Days™ initiative has served more than 13 million breakfasts to learners every school day in Gauteng, Kwa-Zulu Natal, the Eastern and Western Cape provinces.

Kellogg’s currently serves breakfast on a daily basis to the following Primary schools in Nelson Mandela Bay: Adolph Schauder, Canzibe, Coega, Esitiyeni, Gertrude Shope, Funimfundo, Helenvale, Kama, Soweto on Sea and Swartkops.

Win! Win! Win!

Four lucky readers can win a Kellogg’s hamper, valued at R300 each. The hamper contains the following items: • 1 large Rice Krispies • 1 large Corn Flakes • 1 large All Bran Flakes • 1 Special K cereal • 1 choco pops • 1 Coco pops • 2 Corn flakes strips • 1 coco pops strips • 2 Special K cereal bars (chocolate) • 1 Special K cereal bars (berries) • 2 Coco pops cereal bars.

To enter, simply like our Facebook page (PE Express Newspaper), find this photo and comment with your email address. Winners will be notified by email.

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