Radio DJ to live for five days in township for Human Rights Day

2016-03-02 06:00
The Sibeko family from Walmer Township welcomes KayCee Rossouw into their home for five days during March in support of the KICK ‘In Their Shoes’ initiative. From left are the two sisters Sibulele (17) and Emihle (7), KayCee Rossouw (Algoa FM presenter) with mom Vuyolwethu, and Ellen Lovemore (principal of Heatherbank Primary School). They’ll also be joined by father and husband Humphrey Sibeko.                         Photo: SUPPLIED

The Sibeko family from Walmer Township welcomes KayCee Rossouw into their home for five days during March in support of the KICK ‘In Their Shoes’ initiative. From left are the two sisters Sibulele (17) and Emihle (7), KayCee Rossouw (Algoa FM presenter) with mom Vuyolwethu, and Ellen Lovemore (principal of Heatherbank Primary School). They’ll also be joined by father and husband Humphrey Sibeko. Photo: SUPPLIED

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LOCAL radio presenter KayCee Rossouw has embraced an initiative that challenges him to step out of his daily routine and into the lives of people living in Walmer Township for five days and nights from March 13 to 18.

In the lead-up to Human Rights Day, KayCee Rossouw, 9am-12pm weekday presenter on AlgoaFM, will stay in Walmer Township for five days with a family from the area in order to increase awareness and raise funds for the KICK (In Their Shoes) project.

The project aims to develop a culture of empathy, and to increase awareness about the obstacles facing people who live in previously marginalised areas.

“This year our focus is Walmer Township. We will have 10 men and women stepping out of their daily routine to live ‘In Their Shoes’ for a week. KayCee Rossouw was the first person to embrace this initiative, and we are eternally grateful to both KayCee and Algoa FM for the support,” said Managing Director of KICK, Lauren Stretch.

The “In Their Shoes” initiative was started by KICK in 2010, with the aim of creating awareness about those less fortunate while raising funds in order to provide infrastructure to Early Childhood Development sites and centres across the Eastern Cape.

KICK’s focus for 2016 is to create awareness of basic human rights and raise funds to equip Heatherbank Primary with a grade-4 class for 2017. The school offers private school opportunities to children from Walmer Township, where schools are either full or overcrowded. .

Heatherbank currently only has classes from age three to grade-3. Without the new class the current grade-3 class will have nowhere to go in 2017.

“When I heard about the project, I immediately knew it would be a great project for us to get involved in. Not only will we be able to help KICK raise the much needed funds, but also through this campaign we’ll be able to highlight the challenges facing the majority of South Africans as we approach Human Rights Day on March 21. Education, after all, is one of our basic human rights,” said Algoa FM’s PR and CSI Manager, Jennilee Peremore.

KayCee Rossouw said he was grateful that the station approached him to be part of this project “I’m always game for anything where I can make a positive difference and help uplift our community,” said Rossouw.

Corporates and individuals can also get involved in big or small ways to help KICK realise this dream. For more info on how to support this project contact Lauren Stretch on lauren@earlyinspiration.co.za. Alternatively visit www.algoafm.co.za

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