THE South African National Blood Service (SANBS) is implementing a mass blood drive today (March 21), to recruit new donors and ensure there is sufficient stock of safe blood available in South Africa.The SANBS is especially calling on first-time donors and lapsed donors who know that their blood type is Group O, to donate. “Currently less than 1% of South Africans donate blood even though it demands little more than giving up 30 minutes of their time at least twice a year,” said Silungile Mlambo, chief marketing officer for the SANBS.The #NewBlood campaign is targeting the collection of 4 500 units of blood on the public holiday. “The beauty of blood donation is that virtually anyone can do it. You don’t need to have money or live in a fancy house or have a graduate degree or a fancy car,” said Mlambo. “If you’re over 16 years old, weigh over 50kg and practice a healthy lifestyle, you can be a blood donor. Nobody can make a greater impact than saving someone else’s life.” First-time donors must produce identification when presenting for a donation.For more information on where to donate visit www.sanbs.org.za or call 0800 11 90 31.