Shoe business: Daughters follow in father’s footsteps

2017-11-08 06:00
The RV Footwear factory’s business is flourishing. From left are sisters, Roxane Titus and VidaAnne Smith.                                                 Photos:SUPPLIED

The RV Footwear factory’s business is flourishing. From left are sisters, Roxane Titus and VidaAnne Smith. Photos:SUPPLIED

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INSPIRED by their father, who started working at a shoe factory from the early age of 13 in order to make ends meet, sisters Roxane Titus and VidaAnne Smith, are now following in his footsteps and have established a shoe business called RV Footwear.

The partnership between the sisters was established in 2013 and over the years, operations have been characterised by growth, which has allowed them to contribute to employment opportunities for the community in the Metro amid low employment rates in the Eastern Cape.

Last year the company was selected as one of the top 24 winners in the Pick n Pay Boost Your Biz competition which is aimed at giving small business owners the tools they will need to take their business ideas to the next level.

“It was a major boost for our company and a fantastic opportunity.

“To be able to grow our business through a respected retailer such as Pick n Pay is more than the cherry on top,” Titus said.

She added that the new business had allowed the company to expand its workforce and production.

“The business had been a cut, make and trim operation, meaning we supplied the upper part of the shoes to another enterprise, which completed the product.

“However, we now have the opportunity to make the entire shoe.”

Titus, who has been in the shoe factory since 1998, said the company is now making bedroom slippers for Pick n Pay, and more importantly a range of school shoes – which she had always dreamed of creating, for pupils in the northern areas.

RV Footwear also manufactures men’s veldt boots and shoes, ladies’ sandals and baby shoes.

“We certainly support locals in terms of our materials.”

Employing more than 100 staff members, the shoe factory currently supplies to sought-after wholesale customers who, in turn, supply to top retail stores, which, therefore, makes them the wholesalers’ first tier supplier of shoes.

“All our shoes are handmade which gives us the capability to make any size shoe to accommodate people with disabilities as well as very large sizes.”

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