SPAR goes wild in the Eastern Cape

2016-04-20 06:00

A NEW partnership will see one of South Africa’s top six festivals continue to grow and contribute to community upliftment in the Sundays River, according to SPAR Kirkwood Wildsfees board chairman Paul Marais.

“We are delighted and honoured that the SPAR group has decided to ‘go wild’ with us for at least the next three years as the naming sponsor,” he says.

The 15-year-old festival is one of the only in the country to be owned by the community through a not-for-profit company.

“Giving back to the local community is one of the key objectives of the SPAR Group. Partnering with a festival of this professional calibre that aims at enriching the immediate community, seemed a natural fit,” says Abri Swart, Marketing Director of SPAR Eastern Cape.

“The SPAR concept was established more than 80 years ago on the basis that working in partnership is to the benefit of customers, retailers, wholesalers and the food industry. This extends to our sponsorship of events such as the SPAR Kirkwood Wildsfees.”

Preparations are already well under way for the 2016 SPAR Kirkwood Wildsfees, which will be held from June 24 to June 27. – REPORTER

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