THE organizers at the SPAR Valley Market were proud to showcase Likusasa Lomama Community Project after identifying their initiative in the community. They equipped and empowered them with the resources needed to become social entrepreneurs and take their business to the next level. Organiser Ryan Le Roux says that this is an example of the innovation the market is using to turn profit into purpose. Phumla Dyafta and her team were invited to sell their surplus vegetables at the Valley Market recently as part of the market’s goal to give previously disadvantaged people an opportunity to be involved in business. The ladies arrived with heads of cabbage and bunches of carrots and spinach. They had woken up early on Saturday morning to pick the vegetables as they wanted them to be as fresh as possible - by 11am they had sold out completely.Likusasa Lomama consists of 35 backyard vegetable gardens planted by families in Kwadwesi. The aim is for the produce from these gardens to supply the Community Soup Kitchen with enough vegetables to serve the needy in the neighbourhood. Currently it serves over 100 men, women and children every day. The project was started in 2012 by a group of ladies who needed to feed their families. Due to the need in the community they soon started a soup kitchen in a garage for two days a week. Anyone was welcome to their soup provided they start a vegetable garden in their back yards, as well to assist the soup kitchen. The Likusasa ladies will be back in full force at the next SPAR Valley Market on August 6 with many more fresh vegetables to sell. SPAR Eastern Cape is excited to be a part of this community initiative in supporting local entrepreneurs. Their aim is to grow local suppliers with the hope of finding a vendor that can be mentored and grown into possibly one of their listed suppliers.