Students go all out for NPO

2017-07-26 06:03
The members of Purple Monkey Media are, from left, Nabeelah Lukie, Kristen Johnson, Bianca Chan, Mooniq Rowan and Tayla Braaf.                             Photo:SUPPLIED

The members of Purple Monkey Media are, from left, Nabeelah Lukie, Kristen Johnson, Bianca Chan, Mooniq Rowan and Tayla Braaf. Photo:SUPPLIED

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AS part of a third-year public relations assignment, five BA Media, Communication and Culture (MCC) students from the newly renamed Nelson Mandela University will be running a fundraising initiative in aid of a local non-profit organisation (NPO).

The five young women teamed up to form a fictitious public relations company called Purple Monkey Media and joined forces with the Groom A Girl initiative with the intention of raising funds to further develop the organisation.

Groom A Girl is a registered NPO that assists young girls between the ages of 13 and 18 through various educational and mentorship programmes. The organisation also provides these young girls with basic necessities such as sanitary products.

Groom A Girl is led by founder Nakita de Souza and her chairwomen, Carly and Cadi Baatjes.

De Souza’s inspiration for the initiative stemmed from the fact that she wanted to give back to the community and make a difference in some way. Purple Monkey Media found Groom A Girl to be the perfect fit for their project.

“We wanted to work with a charity whose core focus was the empowerment of women,” said Mooniq Rowan, CEO of Purple Monkey Media.

As part of the fundraising initiative, Purple Monkey Media will play host to Fit Fest, a fitness and wellness event, where all proceeds will be donated to the Groom A Girl initiative.

“The money will be used to help with a variety of things, such as purchasing supplies for our workshops and toiletries and helping a few of the girls with paying school fees, as well as with things like meals and transportation for outings,” said De Souza.

Fit Fest is a women’s only event that will take place on August 26 in honour of Women’s Month.

It will consist of three express workout classes, which include Zumba, yoga and self-defence.

Fit Fest will begin at 9am at Chicky’s Yard in Baakens Valley. Participants must wear comfortable clothes and bring along a yoga mat.

Tickets at R100 per person are available at Evolution MMA at 1 Lower Valley Road in South End.

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