Eat, review to feed others

2015-05-05 06:00

A local food website and magazine is teaming up with foodies to feed children at underprivileged schools.

Eat Out, primarily a online guide to dining out in the country, also publishes a magazine focussing on South Africa’s top 500 restaurants.

It is currently fundraising in aid of Stop Hunger Now SA.

The charity, founded in 2009, aims to end hunger in the country through education and feeding schemes.

The meals provided by Stop Hunger Now SA are completely nutritionally balanced, with an enrichment supplement of 23 vitamins and minerals specifically formulated to combat malnutrition. The packaging makes the product safe to store for 12 months and meals are easy to prepare, requiring only water and 20 to 30 minutes of cooking time.

The fundraising initiative was launched in November with an innovative consumer engagement tool on the Eat Out website: every time a visitor posts an online review, a meal is pledged to Stop Hunger Now SA.

A barometer on the website’s homepage indicates the number of meals pledged for the current month, and a prize is awarded for the best review of the month.

Over 1700 meals have been pledged to date, says editor Abigail Donnelly.

“We chose to partner with Stop Hunger Now SA due to its holistic approach, particularly with respect to early childhood development. We’re delighted that our audience has responded so positively.”

Fundraising diningNow a series of dinners will take place to further raise funds.

The first of these was hosted by award-winning chef Reuben Riffel and Boschendal winemaker Lizelle Gerber at Reuben’s at Oneandamp;Only Cape Town last Thursday.

Stop Hunger Now SA CEO Saira Khan says: “We are very excited about this partnership. In addition to Eat Out pledging meals for hungry children and youth, Stop Hunger Now SA appreciates the value of the unique interactive dining events Eat Out has planned, which further assistance to support our objectives.”

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