Ford’s ‘Open Sesame’ to SA

2015-06-02 06:00

Ford’s new B-Max opens wide. The range is on its way to South Africa later this year.


Ford’s new B-Max opens wide. The range is on its way to South Africa later this year. PHOTOS: Quickpic

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The new Ford B-Max, which is scheduled for launch in South Africa in the third quarter of this year, features a unique design, competitive fuel economy and new technology, making it among the most advanced compact cars, according to a statement by Ford Motor Company of Southern Africa.

“The Ford B-Max really challenges traditional small car thinking,” says Tracey Delate, general marketing manager at Ford. “Its ingenious design opens the doors – quite literally – to exciting new ideas about what’s possible with a compact vehicle.”

Based on Ford’s global B-car platform – shared with the highly successful new Fiesta – the B-Max represents the company’s vision for a premium compact multi-activity vehicle (MAV), providing space and versatility in a stylish exterior.

The B-Max’s Ford Easy Access Door System provides unobstructed entry and exit with hinged front doors and pillarless rear sliding doors, integrating the central body pillars into the doors rather than it being part of the bodyshell itself.

When both front and rear doors are open there is easy access to the interior, with a huge, clear aperture of 1.5 metres wide, making it significantly easier to enter or exit the rear seats, attend to children in child seats, or load and unload shopping.

The flexible seating system features 60/40 split rear seats that can be folded flat with a simple “one-hand, one-motion” mechanism. Ford engineers developed innovative solutions to ensure the B-Max delivers the same outstanding levels of crash protection as cars with a more conventional structure.

This new model also achieves good fuel economy and low CO2 emissions.

Although the full line-up will only be revealed at the launch, the range will include the 1.0-litre Ford EcoBoost petrol engine, which has won the International Engin of the Year award three times.

The B-Max offers a wide range of Ford’s latest smart technologies, including Ford’s voice-activated in-car connectivity system. It is also equipped with Ford MyKey functionality, an auto dimming rearview mirror and full-length panoramic roof.

B-Max is true to the Ford fun-to-drive brand and features torque vectoring control for superior traction and cornering. The car offers agility and manoeuvrability designed for the cut and thrust of city driving

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