Glamour in Obs to help kids

2015-08-04 06:00
Radiant smiles as the beauty pageant contestants enjoy their day in Observatory last week to raise funds to feed needy children in Mitchell’s Plain.

Radiant smiles as the beauty pageant contestants enjoy their day in Observatory last week to raise funds to feed needy children in Mitchell’s Plain.

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Beauty pageant contestants from various townships came together to show off glitz and glamour to help raise funds for a non-profit organisation which feeds disadvantaged children.

The models, aged between five and 24 years, performed at the Observatory recreation centre last week.

Grouped in different age categories they showed off their talent to raise money for Bismillah ta-aam, a feeding scheme for underprivileged children in Mitchell’s Plain.

Prizes included contracts with Starlightz Casting Agency and House of Fame Agency, gym vouchers at Zone Fitness, hair and beauty products, jewellery, restaurant vouchers, stationery and sweets.

The annual event, organised by Cebokazi Ngcakani from Modiforce Pageants, is to help the non-profit organisation as well as to boost the confidence of the participants. Modiforce was started to showcase township talent.

“They enjoy doing this so much. The competition is stiff and they are not easily recognised in their townships, so with such events they get a lot of exposure. However, by doing these beauty pageants they are spotted by different agents and they tend to learn a lot as they gain confidence in themselves. It also helps them grow as they celebrate the winners of the day,” she says.

“It gives them something to keep busy. I was a pageant contestant myself and I saw it as a good thing to be doing something for the communities and pay it forward so that kids do something that they really love. They get excited and nervous all the time but I’m glad that through it all they learn so much about themselves and the industry. It comes as a bonus as well that they are not on the streets where they can fall prey to all sorts of crime,” she says.

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