Main Rd needs a makeover, say locals

2015-10-27 06:00

“Tatty” Main Road has been listed as the top concern for Fish Hoek residents in a recent survey, carried out as part of a proposal to rebrand the suburb.

nicole mccain

“Tatty” Main Road has been listed as the top concern for Fish Hoek residents in a recent survey, carried out as part of a proposal to rebrand the suburb. PHOTO: nicole mccain

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Fish Hoek’s Main Road is the number one area residents think needs improvement.

This was reported at a meeting to discuss the results of a recent residents’ survey, carried out as part of an attempt to rebrand Fish Hoek.

The initiative by the Fish Hoek City Improvement District (CID) has sought to bring various roleplayers together to share their thoughts on how the suburb should be branded (“Build the brand”, People’s Post, 27 January).

Of the over 350 people who completed the survey, residents listed the environment, community and retirement facility as reasons they choose to live in the suburb.

The top concern was Main Road, which some described as “tatty”. Residents are calling for a wider variety of shops and restaurants along the strip as well as beautification and greening.

Other concerns include crime and drugs and a lack of family and youth activities.

The next step will be to establish subcommittees to tackle the five top areas highlighted in the survey. Residents have been invited to take up positions in these subcommittees.

An number of “quick fix” options have also been proposed, such as greening and painting, to give the suburb a boost.

Vanessa Husband, who is part of the branding subcommittee, previously explained to People’s Post that the CID decided to drive this initiative in a bid to put Fish Hoek on the map.

The organisation is seeking to find a brand which shows visitors how dynamic Fish Hoek is.

Husband says about two years ago many people took to the saying “Fabulous Fish Hoek”, which worked well but was never officially made a brand.

With an award-winning shark exclusion net, she says Fish Hoek beach is the biggest drawcard for visitors. But branding efforts would focus on more than just the beach.


Visit or the We love Fish Hoek page on Facebook for more information

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