Activating change through values

2016-04-19 06:00
Mustapha Hendricks and Lutz Manzelmann want to change the world with The Activation Game.

Mustapha Hendricks and Lutz Manzelmann want to change the world with The Activation Game.

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Two Plumstead writers are on a mission to get people around the world to reconnect with themselves and human values.

Lutz Manzelmann and Mustapha Hendricks hope to help South Africans and international readers “add a bit of adventure, connection and self-discovery” to their lives through their new book,The Activation Game, which is more of a multimedia self-discovery programme than a traditional self-help book.

It all started when Lutz and Mustapha completed what they call “an amazing self-development course” with life coach Christopher Nevill.

“We felt that this was something we wanted to share and that people needed to start living better and treating others better,” Mustapha explains. They decided the best way to encourage readers to do this, would be by teaching them about human values, what they mean and how to apply them.

Considering the fast pace of modern lifestyles with all its routine and responsibilities, the duo’s next challenge was finding a way to get people interested in participating in their idea.

Their solution was to set their “game” in people’s everyday lives.

“You can do it as part of your daily routine. We give you a new perspective on that routine so you can start reflecting and becoming aware of the way you are living every day through the lens of human values.”

While Lutz and Mustapha are writers, they have also edited and produced videos and online ads and developed websites.

“We had all these skills and we thought: ‘let’s draw in everything that we can’.”

“People nowadays are seeing the world through all these different forms: they’re reading stuff, they’re looking at stuff, they’re listening to stuff, they’re watching videos and in order to get into their heads and to compete with a lot of the rubbish and ‘noise’ that’s out there, we need to be on the same level as those noises are.”

The result is a package that includes videos, audio meditations and a curated online experience, taking readers on a 12 and half week journey.

Mustapha points out that their “self-help” approach is outcome-based. “We give you something, but it’s really up to you how much or how little you want to follow or engage with this.”

The Activation Game is not an idea or a belief system. Rather, the book contains information and suggestions for people to try out and consider in their own lives. It’s also something of a “free-time guide” to give readers a space to use their free moments effectively.

“The most important thing for us is that you learn about yourself.”

Over the course of writing the book, Lutz and Mustapha did market research on values, particularly on those people hold dearest, to determine which ones they would address in the book. To make things interesting and engaging and to encourage a sense of adventure, the writers have included various clues in the 12 and a half week programme, which lead to something special in the last half a week.

“The half is our most closely guarded secret.”

Mustapha and Lutz have published their self-funded project on Amazon, but are running an crowd-funding campaign that allows South Africans to order the book without having to pay shipping costs.

The campaign will also allow them to share the book with writers, critics and life coaches who will be able to experience The Activation Game and share it with their networks. “It’s been an incredible journey to finish the project and now look at it and be really proud.” V For more information about The Activation Game or the campaign which runs until Tuesday 26 April, visit where you’ll also be able to watch a trailer for the book. Visit Expresso Show’s YouTube Channel to watch Mustapha talk about the book.


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