Barmy Army leaves a few locals smiling . . . and rich

2016-02-02 06:00

Britain’s Barmy Army may have left South African cricket fans hot under the collar during the current international cricket test series, but the local hospitality industry has been left smiling.

Members of the Barmy Army, who follow the English cricket team on its overseas tours, were amongst the record 3m visitors who flocked to the V&A Waterfront during December.

Just under 150 members of the Barmy Army were guests at Sun International’s five-star the Table Bay Hotel where they celebrated their team’s success – particularly in the Union Bar, finishing the entire stock of a local SAB brew within 20 minutes of arrival.

According to Michael Farr, group general manager of brand and communications at Sun International, “the most popular beverage for our English visitors was Castle Lager. Overall, our food and beverage sales indicate that December was one of our best months on record.”

The Barmy Army returns to Cape Town in February for the rest of the series.

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